Information Product Canvas

🎯 Outcomes / Actions

If the questions are answered, what action will you take and what business outcome will that achieve?

Action	Business Outcome

💡 Vision

Geoffrey Moore elevator pitch for this Information Product

Keyword	Statement

👤 Personas

Who will consume and use this Information Product?

Persona	Role / Context

📦 Delivery Types

How will this IP be delivered?

Type	Details

🕑 Data Sync

When does the data need to be refreshed?

Data Set	Frequency	SLA

❓ Business Questions

What questions will this Information Product answer?

Question	Priority

⚡ Core Business Events

What business processes or events create the data required by this Information Product?

Event / Process	Source System

📝 Feature Stories

Key features expressed as user stories: As a [persona], I want [feature] so that [benefit].

As a…	I want…	So that…	Status

💡 Business Questions and Personas map naturally to Competency Questions in CaseTalk. Export your IPC to bootstrap an FCO-IM fact model. Learn more →

✅ Will / Won't

Scope boundaries: what is in scope and what is explicitly out of scope?

Statement	Will / Won't