Lean Canvas
Ash Maurya — CC BY-SA 3.0 — adapted from the Business Model Canvas
Demo: Willibald
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Name
Version
Owner
Date
Problem
Top 3 problems
Solution
Top 3 features
Unique Value Proposition
Single, clear, compelling message
High-level Concept
X for Y analogy
Unfair Advantage
Can't be easily copied or bought
Customer Segments
Target customers
Existing Alternatives
How these are solved today
Key Metrics
Key activities you measure
Channels
Path to customers
Early Adopters
Characteristics of ideal customer
Cost Structure
Customer acquisition costs · Distribution costs · Hosting · People etc.
Revenue Streams
Revenue model · Lifetime value · Revenue · Gross margin
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