Value Proposition Canvas
Osterwalder et al. — CC BY-SA 3.0 — Strategyzer
Demo: Willibald
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Name
Version
Owner
Date
Value (Proposition) Map
Products & Services
What products and services do you offer?
Gain Creators
How do your products create customer gains?
Pain Relievers
How do your products alleviate customer pains?
FIT
Value ↔
Customer
Fit Statement
Customer Profile
Customer Jobs
What jobs is the customer trying to get done?
Gains
What outcomes and benefits does the customer want?
Pains
What annoys, worries, or blocks your customer?
Value Proposition CanvasValue Proposition Canvas